Have you ever heard of a company that had a successful initial product but struggled to replicate that success with its next release?

Recently, I had the opportunity to speak with a company in a similar situation. They were so convinced in their product development capabilities that they neglected to conduct user research for their following product, believing they already knew what their users desired.
That’s when I decided to develop this basic research plan template. 

If you are too cool to chat with your users and find out what they want and need, you don’t need it. Otherwise, download it here and save it in your templates folder. I think it may come in handy.